The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". This cookie is set by GDPR Cookie Consent plugin. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Highly IT literate with extensive experience of Microsoft Office, Optimizely/Episerver and Magento. James Moses is Head of Commerce Projects at Columbus UK. A highly motivated results-driven Head of Commerce Projects with considerable experience in Project and Performance Management, E-commerce Delivery, Process Improvement and IT System Implementations. Further investment in eCommerce platforms and supporting technology will underpin sustained future growth by helping retailers adapt to ever-changing consumer expectations, even in this new post-pandemic era. This gives local retailers an unprecedented opportunity to sustain business growth throughout these uncertain times with the help of eCommerce strategies such as exclusive subscription offers, extended sales and enhanced social media presences.ĮCommerce will persist: Don’t disappoint customers with an ‘expectation gap’Īs shoppers move to online channels on a more permanent basis, retailers who have long held a mentality focused on brick-and-mortar stores must embrace this cultural change to survive. The local shopping boom is certainly set to continue as hybrid working models provide consumers with more convenience and time to shop in the local area. Columbus research found smaller brands emerged as the real ‘lockdown winners’ – with preference for buying from small online business increasing by a staggering 200%. The collapse of several major high street empires over the past couple of years reflects a shift in consumer preferences away from the big players. Small businesses with agile eCommerce strategies can flourish and grow Retailers that can demonstrate their commitment to sustainability – whether this is how sustainable and cruelty-free their manufacturing processes are, or how much packaging and waste they produce – will win over loyal customer bases and secure long-term growth.ĥ. This means greater transparency and visibility over greener supply chains will remain vital for the foreseeable future. For instance, Columbus research identified an uptick in ethical consumerism – with 24% of people having second thoughts about buying a product if there are any ethical questions raised compared to 20% pre-lockdown. Today, more consumers look to align products with their personal values. Demonstrate ethics and true green credentials – they’re strong selling points Pricing benefits from a quality makeoverĤ.
#Uk lockdown windows#
Clear website messaging and effective support teams with assistance from a customer relationship management system, can help businesses provide accurate delivery windows that keep customers informed at all times.ģ. Yet customers will not be as forgiving to consistent delivery delays and a lack of transparency could diminish existing brand loyalty. But attitudes have since changed, with 43% of consumers being more flexible on delivery dates, and only 3% expecting orders within 24 hours. Columbus research found that pre-lockdown, 34% of customers were flexible on delivery dates and 7% expected delivery within 24 hours. Supply chain disruptions have continued to plague retailers, but it appears customers are becoming more understanding – with sentiments around delivery timings set to relax. Timing’s an issue, but not as big as you might think A dedicated content management system can help businesses tailor digital experiences by consumer type to ensure a seamless customer journey at every touchpoint.Ģ. Columbus research found the percentage of consumers making over 75% of their purchases online more than doubled to 48% post-lockdown, indicating that many customers are set to continue leaning towards online shopping over brick-and-mortar stores.Ĭonsumer expectations will also continue to rise following greater exposure to the convenience of online shopping – and for businesses, this means providing a seamless, user-friendly online experience to ensure customers enjoy the same benefits and convenience they expect to receive in-store. As the UK’s dedicated pandemic restrictions disappear in the rear-view mirror, consumers have become firmly comfortable with online shopping.
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